Blockchains record trust like an atomic clock records time. Unlike trust, time marches ever forward and is irreversible.
What if trust could be recorded in the same manner, with exactly the same accuracy and fidelity? Trust can be lost just as soon as it is gained because of our reliance on experiential, opaque and analog methods of recording it.
When someone says “trust me” it usually engenders doubt. Blockchain technology can change that. Each year for the last 18 years, Edelman, a global public relations firm, has issued a report called the Trust Barometer.
While the study is a compelling snapshot in time of global attitudes and perceptions of trust in public and private institutions, the more interesting insights are gleaned by looking at this body of work longitudinally.
By this measure, Edelman’s most recent Trust Barometer confirms the sentiments we have seen driving unprecedented outcomes in ballot boxes, on streets, and in the market.