AdLedger, the non-profit research, and development consortium building and implementing blockchain standards for digital advertising, today released the Blockchain & Advertising Special Report, the first output from its Blockchain Education Working Group, produced in partnership with analyst group TV[R]EV. The report shares insights from a survey of nearly 100 top media experts and features in-depth interviews with more than 20 senior advertising executives.
The non-profit also today unveiled guiding principles that details the consortium’s mission and methods for working together to revolutionize the advertising ecosystem. A few big takeaways from the document are:
Advertising should be free of theft, fraud, waste, and deception.
The advertising industry must truly embrace transparency and trust to thrive and grow.
Blockchains and cryptography are two of the most critical technologies needed to deliver us into the future we envision for advertising.
“Although it’s often overlooked, advertising financed the creation of the internet,” said Christiana Cacciapuoti, Executive Director AdLedger. “In the early stages, the ad-supported approach was instrumental in driving adoption, but it has also left us vulnerable to the problems plaguing the industry today, like a wasteful supply chain and a lack of consumer data privacy controls.”
AdLedger is bringing industry players together, providing a critical forum for collaboration and developing the standards for solving the problems plaguing the advertising ecosystem. The consortium is leveraging cutting-edge technologies like blockchain and cryptography to identify solutions while ensuring the development of critical materials through the Education Working Group to share knowledge across the industry.