The American multinational investment bank and financial services company has expressed interest for Blockchain via their Instagram through a Instagram Story post. Instagram Story’s typically only last 24 hours, however this is still big news for the crypto world due to Goldman Sachs being so hesitant to promote anything to do with crypto in the past.
Goldman Sachs promoted blockchain technology by describing their vision on how they see “blockchain’s enormous potential.” The well renowned and respected company is known to have a loyal following and is influential to the high net worth crowd. This Instagram post, although it may seem simple and insignificant, it could be reaching the eyes of highly influential individuals.
To further prove Goldman Sachs’ passion for blockchain, not only did they create an Instagram Story, they also paid to promote it. This story reached more than just their 22k Instagram followers, but various other users across the platform. Goldman Sachs has only been on Instagram since September 25, as shown by their smaller following. However shown by their instagram post, they are looking to not only increase the knowledge of their current investors, but appeal to the next generation of investors, those interested in crypto and blockchain technology.
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